SEO & Performance
SEO isn't a checklist we run after launch — it's built into the codebase from the first commit: schema markup, semantic HTML, and Core Web Vitals as a build requirement.
A lot of "SEO services" amount to a plugin bolted onto a slow site after the fact — a meta-description field here, a sitemap generator there, while the underlying page is still shipping megabytes of unused theme CSS and JavaScript. We build the other way around: every page starts fast, semantic, and structured, and SEO work is a build requirement from commit one, not a post-launch retrofit.
What's built in
- JSON-LD schema markup — Organization, LocalBusiness, Service, BreadcrumbList, FAQPage, and Article schema as relevant, so search engines (and AI answer engines) understand the page, not just the text on it
- Core Web Vitals as a build gate — static generation, image optimization, and font loading tuned for LCP/CLS/INP from the start, not chased after a Lighthouse score comes back red
- Clean URL structure and internal linking — every page has one clear target keyword and links to the pages that support it, not a flat pile of disconnected pages
- Search Console and GA4 wired in at launch, with a sitemap and robots.txt generated from the actual route structure — never a stale manually-maintained file
Why this is a build decision, not an add-on
Retrofitting SEO onto a platform site usually means fighting the platform: a page-builder that injects extra markup you can't remove, a theme that loads render-blocking scripts you don't control, plugins stacking additional requests onto every page load. On a hand-coded site there's nothing to fight — the HTML that ships is the HTML we wrote, and every byte on the page is there because the page needs it.
AI-search readiness (GEO)
Structured, schema-marked, clearly-headed content is also what AI answer engines — ChatGPT, Perplexity, Google AI Overviews — draw on when citing a source. Building for classic SEO and building for AI-search visibility are, in practice, the same discipline: clear structure, real substance, and markup that tells a machine what the page actually is.
Frequently asked questions
- Is SEO included in every plan, or is it an add-on?
- Basic on-page SEO ships on every tier, including the ₹5,000 entry plan. Advanced SEO — schema markup, Search Console setup, structured internal linking — is built in from the Standard tier upward. (International: Basic on-page SEO ships on every tier, including the $150 entry plan. Advanced SEO — schema markup, Search Console setup, structured internal linking — is built in from the Standard tier upward.)
- How is this different from an SEO plugin like Yoast?
- A plugin like Yoast adds metadata fields to a platform that's otherwise unchanged underneath — the page can still be slow, unstructured, and full of unused code. We build the page itself to be fast and structured from the start, so there's no plugin doing damage control after the fact.
- Will you also audit an existing site, not just build a new one?
- Yes — technical SEO audits (Core Web Vitals, schema health, crawlability, keyword cannibalization) are available as a standalone engagement, independent of a new build.
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