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Notes from building custom.

Real costs, honest platform comparisons, and technical guides — from the team actually building custom websites and AI e-commerce in India. Want the service-by-service breakdown instead? See what we build.

3 Sept 2026 · 7 min read

A/B Testing on Shopify vs. a Custom Storefront: Why Platform Constraints Limit Conversion Optimization

Why running A/B tests on a Shopify theme carries real technical costs a custom-coded storefront doesn't — and what that means for a serious CRO program.

22 Aug 2026 · 7 min read

Vector Search vs. Keyword Search: Why AI-Powered Product Discovery Converts Better

How vector search with LLM re-ranking differs from keyword-based e-commerce search, and why the difference shows up directly in conversion rate, not just search quality.

12 Aug 2026 · 8 min read

Next.js E-commerce vs. Shopify: A Real Core Web Vitals Comparison

What actually drives Core Web Vitals differences between a Shopify theme storefront and a custom-coded Next.js store — and why the gap isn't about Shopify being slow.

1 Aug 2026 · 7 min read

AI Personalization for Small E-commerce: A Practical Guide

What AI personalization actually means for a small e-commerce store — beyond the buzzword — and a realistic path to shipping it without a data science team.

22 Jul 2026 · 9 min read

Razorpay Integration for Next.js E-commerce: A Developer's Guide

A practical walkthrough of integrating Razorpay into a Next.js storefront — order creation, Checkout, and webhook signature verification, with the pitfalls that actually bite.

11 Jul 2026 · 7 min read

WordPress vs. a Custom-Coded Website: What Actually Changes

A grounded comparison of WordPress and hand-coded websites — what you gain, what you give up, and how to tell which one is right for your next project.

2 Jul 2026 · 8 min read

Custom E-commerce vs. Shopify: Which Is Right for Your Indian Business?

A practical comparison of custom-coded e-commerce and Shopify for Indian businesses — real costs, real trade-offs, and how to know which one fits where you are today.

18 Jun 2026 · 7 min read

How Much Does a Custom Website Cost in India? (2026 Pricing Guide)

A transparent breakdown of what a hand-coded custom website actually costs in India in 2026, tier by tier — and why most agencies won't give you a straight number.

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