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Notes from building custom.

Real costs, honest platform comparisons, and technical guides — from the team actually building custom websites and AI e-commerce in India. Want the service-by-service breakdown instead? See what we build.

6 Oct 2026 · 8 min read

How Much Does an Ecommerce Website Cost in 2026? A Line-by-Line Breakdown

Ecommerce website cost in 2026, line by line: what design, checkout, catalogue, AI search and launch involve, four published plans, and the running costs after.

6 Oct 2026 · 7 min read

European Accessibility Act for Online Stores: A Practical Checklist (2026)

What the European Accessibility Act means for ecommerce: who's covered, how enforcement has worked so far, and a WCAG 2.1 AA checklist for your store.

6 Oct 2026 · 7 min read

Agentic Commerce: How to Get Your Store Ready for ChatGPT Shopping and AI Agents

Agentic commerce explained: how AI shopping agents read your store, what ACP and UCP changed, and a checklist for getting products on ChatGPT shopping.

6 Oct 2026 · 9 min read

How to Hire a Contract Developer: Freelancer, Agency or Dedicated, Plus a Contract Checklist

How to hire a contract developer: freelancer vs agency vs dedicated developer, how to test one before you commit, and 12 clauses every contract should have.

6 Oct 2026 · 7 min read

Native or Hybrid for Your First App? A Decision Guide

Native vs hybrid app development for a first app: what changes in cost, speed, device access, updates and hiring, and how to decide which one your app needs.

6 Oct 2026 · 8 min read

Core Web Vitals Assessment Failed? How to Find and Fix the Cause

Core Web Vitals assessment failed? How to fix it: find the failing metric and page group, then fix LCP, INP or CLS and know when the result will update.

6 Oct 2026 · 6 min read

Website Redesign or New Website? A 10-Question Checklist

Website redesign vs new website: plain definitions of refresh, redesign and rebuild, 10 questions to decide which you need, and how to keep your rankings.

6 Oct 2026 · 6 min read

When to Stop Vibe Coding and Hire a Developer

Vibe coding vs hiring a developer: what AI-built apps do well, the warning signs they've outgrown it, a 10-question self-check, and rescue or rebuild.

3 Sept 2026 · 7 min read

A/B Testing on Shopify vs. a Custom Storefront: Why Platform Constraints Limit Conversion Optimization

Why running A/B tests on a Shopify theme carries real technical costs a custom-coded storefront doesn't — and what that means for a serious CRO program.

22 Aug 2026 · 7 min read

Vector Search vs. Keyword Search: Why AI-Powered Product Discovery Converts Better

How vector search with LLM re-ranking differs from keyword-based e-commerce search, and why the difference shows up directly in conversion rate, not just search quality.

12 Aug 2026 · 8 min read

Next.js E-commerce vs. Shopify: What Real Core Web Vitals Data Shows

Real-user Core Web Vitals data on Shopify and custom Next.js stores: why most Shopify stores pass, why some fail, and when Next.js is good for e-commerce.

1 Aug 2026 · 7 min read

AI Personalization for Small E-commerce: A Practical Guide

What AI personalization actually means for a small e-commerce store — beyond the buzzword — and a realistic path to shipping it without a data science team.

22 Jul 2026 · 9 min read

Razorpay Integration for Next.js E-commerce: A Developer's Guide

A practical walkthrough of integrating Razorpay into a Next.js storefront — order creation, Checkout, and webhook signature verification, with the pitfalls that actually bite.

11 Jul 2026 · 7 min read

WordPress vs. a Custom-Coded Website: What Actually Changes

A grounded comparison of WordPress and hand-coded websites — what you gain, what you give up, and how to tell which one is right for your next project.

2 Jul 2026 · 8 min read

Custom E-commerce vs. Shopify: Which Is Right for Your Indian Business?

A practical comparison of custom-coded e-commerce and Shopify for Indian businesses — real costs, real trade-offs, and how to know which one fits where you are today.

18 Jun 2026 · 7 min read

How Much Does a Custom Website Cost in India? (2026 Pricing Guide)

A transparent breakdown of what a hand-coded custom website actually costs in India in 2026, tier by tier — and why most agencies won't give you a straight number.

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